Oneka R. Williams is an Experience Design leader and coach with more than 20 years of experience guiding organizations in creating impactful digital platforms and human-centered experiences. She is a Certified Professional Coach (CPC, iPEC) whose leadership approach integrates coaching principles to strengthen clarity, decision-making, and team performance.
 
Currently serving as an SVP Experience Design Director at Truist Financial Corporation, Oneka leads design initiatives supporting the Truist OneView commercial banking platform—guiding teams responsible for delivering scalable web and mobile experiences for commercial clients in complex, highly regulated environments.
 
Throughout her career, she has partnered with executive leaders, product teams, and engineering organizations to modernize enterprise platforms, strengthen design operations, and build high-performing, purpose-driven teams. She is known for bringing clarity to ambiguity, strengthening cross-functional collaboration, and leading with a grounded, people-centered approach.
 
Her leadership experience spans Fortune 500 organizations including Truist Financial Corporation, SunTrust Banks, The Home Depot, AT&T Mobility, The Coca-Cola Company, AutoTrader, McKesson, Cox Communications, InterContinental Hotels Group, and the Georgia Department of Labor.

Coaching & Leadership Integration

In addition to her corporate leadership, Oneka is the founder of Coach Lady O Executive Coaching & Consulting, LLC, where she provides career, leadership, and life coaching to professionals navigating growth, transition, and increased responsibility.
 

Her coaching is grounded in iPEC Energy Leadership™ principles and real-world leadership experience. She partners with clients to build awareness, strengthen confidence, and support intentional decision-making—helping them lead and live with greater alignment and purpose.
 

She works with individuals who are:
 

• Navigating career growth, transition, or reinvention

• Leading teams while managing pressure and competing priorities

• Strengthening confidence, boundaries, and leadership presence

• Seeking alignment between who they are and how they lead

Design Leadership Impact

Oneka has led experience design initiatives that modernize digital platforms and deliver scalable solutions across complex enterprise environments.
 

Commercial Banking Platform Innovation
Leads Experience Design initiatives for Information Reporting capabilities within the Truist OneView platform, enabling commercial clients to create and schedule customized financial reports.
 

Enterprise Document Center Platform
Led the creation of the Truist Online Banking Document Center, centralizing documents into one digital location for retail banking clients.
 

Digital Wealth Experiences
Directed design for Truist Wealth digital platforms, delivering segmented, personalized authenticated experiences.
 

Retail Investment Platform
Led Experience Design for Truist Invest, a robo-advisor platform enabling retail clients to onboard and invest digitally.
 

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Experience Design Expertise

Digital Platform Strategy

• Commercial banking platforms

• Wealth management experiences

• Retail banking digital services

• Enterprise document and reporting platforms

• Responsive web and mobile experiences
   

Experience Design Leadership

• UX/UI leadership and strategy

• Design team mentoring and development

• Cross-functional collaboration with product and engineering

• Executive communication and stakeholder alignment

Design Operations

• Agile and SAFe integration

• UX backlog planning and roadmap alignment

• Experience Design governance

• Scalable design workflows and delivery processes
   

Accessibility & Inclusive Design

• Agile and SAFe integration

• UX backlog planning and roadmap alignment

• Experience Design governance

• Scalable design workflows and delivery processes
   

Leadership & Coaching Philosophy

Oneka believes the most meaningful digital experiences—and the strongest organizations—are created when leaders cultivate environments where people can grow, collaborate, and contribute their best work.
 

Her approach blends human-centered design with coaching-informed leadership, supporting individuals and teams in unlocking their potential and performing with clarity, confidence, and purpose.
 

Through her leadership and coaching, she helps professionals:

• Build self-awareness and leadership clarity

• Align their work with their purpose and strengths

• Grow into confident, intentional leaders
   

At the core of her work is a simple belief:

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• How you lead is inseparable from how you live.

• Designing meaningful experiences.

• Developing purposeful leaders.